Sarah Ticho

Director

Hatsumi

Sarah is a multidisciplinary artist, entrepreneur, and change-maker working at the intersection of health, wellbeing, and immersive storytelling. As director of the XR experience SOUL PAINT, she has received several prestigious awards, including the SXSW Special Jury Prize. She also co-directs the XR Health Alliance, advocating for equitable access to immersive technologies in healthcare. A sought-after speaker, Sarah has delivered talks at global platforms including YouTube, MIT, Stanford University, Games for Change, the United Nations, Harvard Medical School, and AWE, inspiring audiences with her vision for the future of XR and wellbeing.

What does innovation mean to you?

Creatively together different ideas to make the world a better place.

What do you believe is the most important capability for companies to thrive in the economy of tomorrow?

Openness, flexibility, collaborations, creativity and compassion.

How can we leverage our collective strength to create a more prosperous future?

We can focus on systems and actions that generate long-term well-being, equity, and sustainability.

Describe your project and work and what makes it so innovative?

Sarah Ticho is a multi-disciplinary artist, entrepreneur, and change-maker operating at the intersection of health, wellbeing, and embodied storytelling using immersive technologies. As the director of the XR experience SOUL PAINT, Sarah has garnered accolades, including SXSW Special Jury Prize, Best Health and Wellness at Games for Change, Best Social Impact at Miami Filmgate, XR Special Mention at Kaohsiung Film Festival and the XR prize for creative advocacy at the Social Impact Media Awards.

Sarah is the co-director of the XR Health Alliance, and is renowned for her efforts in advancing immersive technology adoption in healthcare, championing equitable co-creation and distribution of XR and games for health and wellbeing. In 2020 she published "The Growing Value of XR in Healthcare in the United Kingdom," which led to a £20m investment through the UKRI Mindset program.

Her work has been featured in Forbes, Hollywood Reporter, Deadline, and has been seen on the BBC. She has delivered talks at esteemed festivals and institutions globally, including YouTube, MIT, Stanford University, Games for Change and The United Nations.

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